#10 – Søren Højlund Carlsen – Made the 141-year-old club go viral and shares the hard and various work it means to be a Communications Manager

In this interview, you will learn what it takes to become a communications manager and you will also learn what it means to find your dream job. Søren will also share how he and the team made a historic game with a virtual stand. And there are of course much more, here are some highlights:

3.27 – Why his firsts sports memory includes shoes and growing up with the European championships

12.20 – Søren share the problem of losing the future generation

16.28 – He shares how players are reacting to games with fans

20.10 – How to handle a crisis like the Covid-19 as a communications manager?

23.17 – Being creative to still allow partners to the stadium

24.45 – How Søren got into the job as a communications manager

27.55 – Great advice to people who want to work in sports

32.25 – Shares how he reacted when being asked to become the communications manager

38.00 – What Søren does as a communications manager

49.30 – The historic and viral virtual stands

See the clip when AGF equalize in the first game with virtual stands

Contact info Søren Højlund Carlsen

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Contact info AGF Aarhus

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