#15 – Marisa Reich – The key to successful sport organizations and the effect of role models

In this interview we will talk to Marisa Reich, an expert in sports marketing and communications, with a focus on culture change and diversity. You will learn about her athletic career without role models, how Marisa became an agent, and we will also talk about sports dilemmas with the lack of equality. And there are of course much more, here are some highlights:

9.19 – The athletic career and going from throwing a ball to a javelin

14.00 – First movers and role models in sports

27.27 – Media and sponsors lack of investment to women’s sport

28.57 – Different needs targeting male and female fans

38.18 – Values you learn from sports

41.08 – First steps towards diversity in sports

49.25 – The memorable sports object

54.32 – Advice to get into sports

Contact info Marisa Reich

LinkedIn

Contact info She Sports Switzerland

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