In this interview we will talk to Marisa Reich, an expert in sports marketing and communications, with a focus on culture change and diversity. You will learn about her athletic career without role models, how Marisa became an agent, and we will also talk about sports dilemmas with the lack of equality. And there are of course much more, here are some highlights:
9.19 – The athletic career and going from throwing a ball to a javelin
14.00 – First movers and role models in sports
27.27 – Media and sponsors lack of investment to women’s sport
28.57 – Different needs targeting male and female fans
38.18 – Values you learn from sports
41.08 – First steps towards diversity in sports
49.25 – The memorable sports object
54.32 – Advice to get into sports
Contact info Marisa Reich
Contact info She Sports Switzerland
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